Marketing and Digital Analytics MSc

The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.<br/><br/><br/>- Specialise in data analytics and their use in B2B and B2C marketing, and beyond.<br/><br/><br/>- Examine techniques to measure, track and code human and consumer behaviour.<br/><br/><br/>- Explore the opportunities and challenges within the Big Data economy.<br/>