User Experience (UX) Design MA

Become a leader and strategist at the cutting-edge of user experience (UX) design – identifying customer needs and combining creativity, behavioural analysis and digital technology to create smart solutions and exceptional consumer experiences. <br/><br/>UX design is a growing trend across all industries (from luxury brands to healthcare, travel and financial services) where user-centred design is key to a holistic brand experience. You’ll learn to harness business intelligence, consumer psychology and innovative design thinking to produce exceptional user experiences that solve real human problems. <br/><br/>Working with others in creative labs and practical workshops, you’ll become confident<br/>in planning, strategising and leading projects that deliver high-value user experiences – developing industry skills including ethnography, journey mapping, wireframing and storyboarding while building a portfolio of your own UX projects and ideas: across start-ups, corporates, NGOs and social enterprises.<br/><br/>In your final term, you’ll carry out a substantial research project related to your own UX interests and career goals – developing a pioneering user experience for a brand of your choice and delivering a pitch to a panel of industry experts.<br/><br/>Youll graduate with the practical skills to work as a UX design strategist, researcher, designer, digital marketer, UI developer, usability designer and more – able to visualise the bigger picture, build complex strategies, manage multiple projects and lead international teams.