Digital Marketing (Work Experience) MSc

Please check the Sheffield Hallam University website for the latest course information.

Course summary:
• Develop your strategic and analytical skills for global marketing.



• Manage media, content creation, scheduling and data analytics.



• Explore digital communication and consumer-driven marketing.



• Deliver business impact through real-world learning projects.



• Use industry tools to design campaigns employers value.



Learning on our MSc Digital Marketing programme combines strategic marketing theory with practical projects that develop your digital experience. You’ll explore new ideas, keep pace with rapidly evolving technologies, and create impactful marketing strategies. Using industry-standard tools – like Canva, Meta suite and Google Analytics 4 – you’ll learn to deliver and evaluate measurable business impact, graduating with valuable skills in digital marketing.

For full details of course modules, assessments, and teaching methods, please visit the course page on our website: https://www.shu.ac.uk/courses/marketing/msc-digital-marketing-work-experience/full-time