Digital Marketing BA (Hons)

<strong>Please check the Sheffield Hallam University website for the latest information.</strong> <br/><br/><strong>Course summary</strong><br/><br/><br/>• Study the value of marketing, customer engagement and relationship management.<br/><br/><br/><br/>• Use the latest creative software and analytical tools to design and build campaigns.<br/><br/><br/><br/>• Experience real-world marketing by analysing the content of leading brands.<br/><br/><br/><br/>• Explore the future of digital marketing through big data, artificial intelligence and social media.<br/><br/><br/><br/>• Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.<br/><br/><br/><br/>This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies. <br/><br/><strong>For full details of course modules, assessments, and teaching methods, please visit the course page on our website: https://www.shu.ac.uk/courses/Marketing/BA-Honours-Digital-Marketing/Full-time</strong>