Applied Psychology and Economic Behaviour MSc

Gain an advanced understanding of human decision-making. Develop the skills to ethically analyse, predict and shape human behaviour in real-world contexts.

During this master’s course, you’ll explore the intersection between psychology, economics and behavioural science. This will build your understanding of how different factors combine to influence human behaviour and decision-making within business, public policy and society.

You’ll use psychological theory, economic modelling and behavioural data to analyse how emotional responses and choices can be understood, predicted and shaped.

This will give you the foundation to design, evaluate and apply behavioural interventions and create ethical evidence-based tools and models to empower behaviour change at both a micro and macro level in settings such as:

* policy development

* market research

* consumer analytics

* consultancy

* organisational behaviour and performance

* further academic research

Whether your background is in psychology, economics, business, sociology, engineering or another discipline concerned with human behaviour or predictive modelling, this course allows you to develop an interdisciplinary perspective on some of society's most important challenges.

## Gain important career skills

On successful completion of this course, you will have gained:

* an interdisciplinary understanding of the psychological and economic science that impacts human factors in decision-making

* the skills to independently run, and appropriately analyse, data from studies into human decision-making

* the ability to develop predictive behavioural models based on a strong foundation of theory from both psychology and economics

* a deep understanding of the breadth of impact that behavioural economics can have on business, academic and societal factors

We limit student numbers on this course to ensure a collegiate atmosphere and a high degree of interaction between students and lecturers.

## An interdisciplinary learning environment

You’ll be immersed in an academic setting that brings together specialist teaching and expertise from both our Department of Psychology and Department of Economics.

Our research-active staff work to:

* deliver contemporary, industry-relevant course content

* give you exposure to the latest issues and trends

* provide links with employers

* ensure you gain interdisciplinary insights to help you stand out for future jobs

## Use specialist facilities

You’ll have access to some of the latest industry-standard statistical, mathematical and econometric software. This will allow you to access up-to-the-minute data on real-world trends to enhance your learning experience.

You will also benefit from the Department of Psychology’s range of research facilities. These include:

* social and developmental observation labs

* a virtual reality lab with motion sensor cameras

* a hyper-EEG lab

* eye-tracking technology

* psychophysiological measurement equipment (including skin conductance and heart rate)

* individual and group behavioural testing labs

## Graduate prospects

There is great industry demand for graduates with interdisciplinary knowledge and skills.

This course is designed to prepare you for a variety of roles in government, research, banking, finance, healthcare, the third sector, economic regulation, human resources, or executive management.

Recent graduates have progressed to jobs around the world, including:

* Research Advisor at The Behavioural Insights Team (UK)

* Senior Research Executive at Kantar Public (UK)

* Marketing Specialist at Supreva (UK)

* Head of Behavioural Innovation at Cowry Consulting (UK)

* Data Engineer at Kubrick Group (UK)

* Strategy Manager at UK Markets and Regulation (UK)

* Senior Consultant bei Allianz Consulting (Germany)

* Market Intelligence Analyst (US)

Others have chosen to continue their careers in academia.