Business Analytics & Artificial Intelligence Master of Science (Hons)

**Course Overview**<br/><br/>**This course is taught through block learning.**<br/><br/>Our course will teach you to harness analytics and artificial intelligence (AI) in business. Youll learn to use them for strategic decision-making, operational improvements and innovation.<br/><br/>The MSc in Business Analytics and Artificial Intelligence will give you skills use data in business. Youll focus on integrating AI into processes to solve complex business problems. You will also explore predictive analytics, strategic data use and the ethics of using AI.<br/><br/>Our course blends theory with practical applications, including projects and industry case studies. This will prepare you to apply analytic solutions to real-world business problems.<br/><br/>By studying with us, youll be able to innovate and lead in a rapidly evolving digital economy.<br/><br/>You can complete this course as a PGCert, PGDip or MSc. A PGCert requires you to complete 60 credits, a PGDip requires you to complete 120 credits and youll need to complete 180 credits to gain an MSc.<br/><br/>**Why study with us**<br/><br/><br/>- We take a business-focused approach to analytics and AI, emphasising strategic applications.<br/><br/><br/>- Go beyond numbers and learn about the real-world applications of analytics and AI through projects and case studies.<br/><br/><br/>- Engage with industry experts and business partners to enhance your professional growth and career prospects.<br/><br/><br/>**What youll do**<br/><br/><br/>- Apply AI and analytics tools to real-world business cases, enhancing strategic thinking.<br/><br/><br/>- Learn how to integrate AI solutions into business operations, marketing, and customer engagement.<br/><br/><br/>- Develop the leadership and management skills to guide organisations in adopting AI responsibly.<br/><br/><br/>**Future Careers** <br/><br/>Graduates of the MSc in Business Analytics and AI degree will be in a strong position for roles that combine analytics with strategic decision-making. This includes roles like:<br/><br/><br/>- Business intelligence manager<br/><br/><br/>- Strategic operations analyst<br/><br/><br/>- AI marketing consultant<br/><br/><br/>- Customer experience optimisation manager<br/><br/><br/>- Risk and compliance data strategist<br/><br/><br/>- Supply chain analytics manager<br/><br/><br/>These roles centre on using AI and analytics to make informed business decisions. Graduates will be equipped to thrive in roles that bridge data and business strategy. This course opens doors to leadership positions.<br/><br/>Analytics and AI skills are among the top sought skills in global job markets. This means that you can often earn high salaries across a range of industries. This includes finance, retail, healthcare, consulting, and technology.