Fashion Marketing & Communication BA (Hons)

The BA (Hons) Fashion Marketing & Communication course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.<br/><br/>Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand.<br/><br/>The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.

Clearing isn't just an opportunity to go to university, it's an opportunity to study in one of the greatest cities in the world. <br/><br/>UEL is spread out across three campuses in East London. Think modern buildings, trendy new restaurants and spectacular river views. Alongside excellent transport links that will get you to central London in just 21 minutes, UEL's campuses are kitted out with state-of-the-art facilities, including: 24/7 libraries and learning centres, multimedia production centres - complete with audio and visual labs and studios, a £21m SportsDock centre, a Hospital and Primary Care Training Hub, specialist dance and performance art spaces, a Harvard lecture theatre, and a simulated courtroom for mooting experience. <br/><br/>As a UEL student, you'll also have access to over 90 clubs and societies, one of the best gyms in London, two student hubs, a variety of cafes & restaurants, and a lively student bar. <br/><br/>Discover the experience of a lifetime at the University of East London.