Media Management MSc

The Masters examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager or have a strong interest in acquiring analytical perspectives on sectors including television, print publishing and film, this programme is designed for you. We offer a rich and unique combination of advanced-level media and management studies, with a particular focus on media economics and media and cultural policy. While aimed at enhancing your knowledge and career opportunities, this is an advanced academic programme and does not include internships or work placements.<br/><br/><strong>WHY THIS PROGRAMME</strong><br/><br/><br/>• In recent years, we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, Reach plc, The Sunday Herald, the Press Complaints Commission and the British Film Institute.<br/><br/><br/><br/>• You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.<br/><br/><br/><br/>• The programme is led by an international expert in media economics. You will be taught by academics from the University’s Centre for Cultural Policy Research, Adam Smith Business School and School of Law, and experienced industry figures will give presentations.<br/><br/><br/><br/><strong>PROGRAMME STRUCTURE</strong><br/><br/>Media management involves a taught course, which will run from September to April, followed by an individual dissertation.<br/><br/>The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.<br/><br/>Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.<br/><br/><strong>Semester 1</strong><br/>In semester one, you will complete four compulsory core courses, totalling 60 credits.<br/><br/><strong>Core Courses</strong><br/>Media Economics<br/>Research Methods 1 (CCPR)<br/>Managing Strategic Change (ASBS)<br/>Marketing Management (ASBS) <br/><br/><strong>Semester 2</strong><br/>In semester two, you will complete two compulsory core courses totalling 40 credits, and one or two optional courses totalling 20 credits. <br/><br/><strong>Core Courses</strong><br/>Research Methods 2 (CCPR)<br/>Media & Cultural Policy<br/><br/><strong>Optional Courses</strong><br/>Issues In Audience Management<br/>Intellectual Property Law<br/>Digital Marketing Strategy<br/>Internationalisation of SMEs<br/>Managing Diversity In Organisations<br/>Cultural Cities and Creative Regions<br/>Cultural Institutions<br/><br/><strong>Dissertation</strong><br/>At the end of semester two, you will produce a substantial piece of writing of around 12,000 words, presenting original research on a topic relevant to management of media, to be submitted in early August.<br/><br/><strong>CAREER PROSPECTS</strong><br/><br/>Course subjects will help prepare you for a range of management careers across the media sector, including in economics, business strategy, media policy, intellectual property rights and marketing. <br/>At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.<br/>Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.