Data Analytics and Technologies MSc

**In December 2024, the University of Bolton was granted permission by the Office for Students (OfS) to change its name to the University of Greater Manchester with immediate effect. While we work to update our systems, you may see both names used in the information we provide.**<br/><br/>This innovative and dynamic MSc in Data Analytics and Technologies supports you in developing essential employability skills and expertise so you can interrogate and make sense of data, unlock vital insights and communicate your discoveries. Combining focused study in data analytics and technologies with essential training to develop the high-level transferable skills needed for career success, this course allows you to become the master of your own career development.<br/><br/>**Data skills are in-demand**<br/>Across the economic spectrum, there is a growing need for professionals who can unlock the potential of data, turning raw information into actionable insight. From healthcare, government and public services to marketing, telecommunications and the energy sector, data skills are highly transferable between industries. The University of Boltons MSc Data Analytics and Technologies is open to computing graduates and those with extensive relevant work experience wishing to launch their career in data analysis, data visualisation and the technologies that underpin these essential business activities.<br/><br/>**Supporting you to become the complete package**<br/>Employers are not looking for robots that process data – they are looking for well-rounded human beings with a combination of high-level technical expertise and essential interpersonal and employability skills, such as leadership, communication, critical thinking, teamwork and problem-solving. We draw expertise from across the University to ensure you gain the vital mix of hard and soft skills necessary for career success. In addition, our extensive links with regional and national employers offer opportunities for masterclasses, networking and individual industry-based projects. Overall, this course gives you the opportunity to develop extensive knowledge of data analytics and a broad grounding in technology solutions, coupled with essential skills development for business and leadership. Together, these attributes will take your CV to the next level.<br/><br/>**Mastering the data**<br/>Our experts will support you as you develop an extensive knowledge of data analysis principles and methods and gain a broad grounding in technology solutions. Well focus on high-impact areas such as digital marketing and how web culture, social media and digital technologies affect consumer behaviour. Youll be encouraged to explore how consumer psychology, marketing and business intelligence concepts are applied in areas such as web analytics, email marketing, search engine optimisation and online advertising. Well guide you as you learn how to use a selection of data analytics software packages and apply this knowledge to contemporary case studies in a hands-on way to extract and present valuable insights from the data. This course offers you the skills to interrogate and make sense of data, unlock vital insights and communicate your discoveries.