MA Marketing Management MA

<strong>Study our EFMD-accredited MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.</strong><br/><br/>Accredited by CIM and EFMD, this career-focused Masters offers two specialist pathways—Strategic Marketing or Advertising & Marketing Communications—designed to help you thrive in today’s global marketing landscape.<br/><br/>Co-designed with industry professionals, the course blends academic rigour with hands-on experience. You’ll work on real campaigns in our Digital Marketing Suite, collaborate with clients via our student-led agency Gen C, and tackle live business challenges through consultancy projects and simulations.<br/><br/>Choose your pathway:<br/><br/><br/>• Strategic Marketing: Focus on international strategy, brand development, and data-driven decision-making. Ideal for roles like Marketing Manager, Brand Strategist or Global Business Development Manager.<br/><br/><br/><br/>• Advertising & Marketing Communications: Master digital storytelling, campaign strategy and customer engagement. Suited for careers such as Social Media Strategist, Content Marketing Specialist or Communications Manager.<br/><br/><br/><br/>You’ll learn from expert academics and industry speakers, and benefit from career support including mentoring, networking events and employability services.<br/><br/>Graduates of Greenwichs marketing masters degrees have gone on to work with top global brands like Google, Coca-Cola, PwC, Ogilvy and Unilever, as well as NGOs, start-ups and public sector organisations.<br/><br/>The degree is recognised by the CIM and EFMD, with additional module-level accreditations: Transformational Leadership through Transferable Skills (ILM) and Digital Marketing (IDM).<br/><br/><strong>What you should know about this course</strong><br/>• This programme offers two distinct pathways for focused specialism in Strategic Marketing or Advertising and Communications<br/><br/><br/><br/>• Graduates of Greenwichs marketing masters degrees have gained positions with companies such as Google, Coca Cola and OgilvyOne<br/><br/><br/><br/>• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site<br/><br/><br/><br/>• Gain hands-on experience by working on real-world projects, bridging the gap between classroom learning and industry practices<br/><br/><br/><br/>• Opportunities to attend winter and summer schools in Europe.<br/><br/>