Advertising and Design MA

Let your creativity flow as you master the art and business of persuasion.

Effective advertising and design can achieve so much. It can evoke strong emotions, drive people to change, and importantly, be the difference between consumers choosing you over your rivals.

This programme prepares you for an enriching and rewarding career in advertising and communication design. You’ll spread your learning across three core pillars: design, research and business.

In the design pillar, you’ll explore the role of communications campaigns in the design process, gaining a solid comprehension of design principles across specialised areas such as graphic, typographic and digital design.

The business aspect focuses on essential knowledge in consumer behaviour and media planning, enabling you to develop effective communication strategies based on market insights and brand positioning.

Finally, the research pillar empowers you with valued analytical skills. Explore different research methods as you seamlessly integrate them into the design process, informing and evaluating their production with quantitative and qualitative data.

Upon graduation, you’ll have valued industry skills, such as being able to evaluate market trends, analyse brand positioning, and formulate objectives and strategies to address communication challenges. You’ll also have the artistry to generate creative concepts, design effective solutions, and critically reflect on design outcomes.