Marketing Management with Advertising MSc

Connect customers with brands and convert stories into sales with a degree relevant to every sector.

Understand a brand and create a strategy that brings it to life – that's marketing. Run a campaign to influence an audience to act – that's advertising. From finding the right words to putting them in the right place at the right time, we’ll show you how to become a confident marketer with an advertising edge.

The world of marketing and advertising is fast-changing. Graduates of this course have in-demand specialist skills, including the ability to communicate and present ideas effectively, bringing a competitive edge when applying for roles after university.

You’ll learn from academics with both professional experience and internationally recognised research expertise. With a comprehensive understanding of areas such as strategy, consumer behaviour and digital media, you’ll have the skills needed to pursue a successful career in the marketing industry.

The course offers a balance of both academic and practical learning. You’ll build a strong knowledge base in essential marketing concepts, frameworks and approaches in a global context, and understand the role of digital and interactive marketing. You’ll also focus on developing your professional skills through a dedicated module and practical experience in genuine business scenarios.