Marketing (International Marketing) MSc

Our MSc Marketing (International Marketing) course will develop your expertise in international marketing strategy and practice. You’ll explore global market analysis, cultural behaviours, and strategic decision-making in diverse international contexts.<br/><br/>Through this programme you will assess the marketing strategies adopted by different global SMEs and offer your solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.<br/><br/>On this course you will:<br/><br/><br/>- explore consumer behaviour and marketing strategies across cultures<br/><br/><br/>- understand how practices adapt to evolving business landscapes<br/><br/><br/>- join an optional field study, delving deeper to international marketing challenges.<br/><br/><br/>For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing