Strategic Marketing and Branding MSc

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and well teach you how to apply it in a business setting.<br/><br/><strong>Course description</strong><br/>This course is designed to take graduates from any discipline into careers in marketing management.<br/><br/>We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.<br/><br/>You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.<br/><br/><strong>Accreditation</strong><br/>The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.<br/><br/>We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.<br/><br/>Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.<br/><br/>You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.<br/><br/>Please see our University website for the most up-to-date course information.