Marketing (including Foundation Year) BSc (Hons)

**About this course**<br/>Nowadays most of us spend a lot of time online; using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.<br/><br/>This new Marketing course is designed to be **Digital First, Future Focused**. The course will equip you with the fundamental knowledge and understanding of the marketing eco-system and how to develop creative, digitally enhanced solutions. You will be in a great position to develop your management skills too, whilst developing a global outlook. <br/><br/>The course covers key marketing theories and principles, brand strategy and development, digital marketing, advertising, creative content marketing, commercial strategy, and project management but also allows for specialisation in design or data analytics. <br/><br/>**This course is offered with a Foundation Year in Business**<br/>The foundation year takes place the year before your degree. You will study at Kingston College and cover topics including professional skills, numerical concepts, business IT, marketing, customer care, and business law. Upon successful completion of this foundation year, you will progress to Year 1 of this degree.<br/><br/>**Reasons to choose Kingston**<br/>- You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).<br/><br/><br/>- When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.<br/><br/><br/>- We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).<br/><br/><br/>- Youll be exposed to all aspects of marketing and supported to pursue your individual career ambitions.<br/><br/><br/>**Future Skills**<br/>Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.<br/><br/>As you progress through your degree, youll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.<br/><br/>At Kingston University, were not just keeping up with change, were creating it.<br/><br/>**Career opportunities**<br/>This course will prepare you for a career in all aspects of marketing in a wide variety of sectors.<br/><br/>You will have a broad and solid grounding in a range of marketing functions, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing, design thinking, and marketing strategy development.<br/><br/>You will also focus on big data, the use of data analytics and MarTech, and will undertake a marketing analytics project to help prepare you for future work.<br/><br/>You will be equipped with a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.