Sport Marketing MSc

**Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park.**<br/><br/>Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.<br/><br/>On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.<br/><br/>**Work with world-class partners and real-world data**<br/>Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.<br/><br/>Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.<br/><br/>Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.<br/><br/>**The starting block to a successful sport marketing career**<br/>This course is ideal whether you come from a marketing or business background, or want to side-step completely from another career.<br/><br/>Either way, you’ll graduate with up-to-date skills and industry know-how, ready to pitch yourself ahead of the competition in marketing roles across sports organisations and related businesses.