Digital Marketing MSc

The MSc Digital Marketing programme at the University of Manchester offers a practical, future-facing education designed to prepare students for success in today’s dynamic marketing landscape.<br/><br/><br/>• Combining academic insight with hands-on experience, the programme helps students build the knowledge, confidence, and critical thinking needed to navigate a fast-evolving digital world.<br/><br/><br/><br/>• A key feature of the programme is its emphasis on live projects, giving students the opportunity to apply their learning to real-world challenges.<br/><br/><br/><br/>• Students also benefit from a supportive and inclusive environment, with space to reflect, collaborate, and grow — both professionally and personally.<br/><br/><br/><br/>• Throughout the course, students develop a strong foundation in digital marketing, exploring a variety of approaches, tools, and strategies.<br/><br/><br/><br/>• Graduates are well prepared for a range of roles across agency, in-house, and freelance settings — from digital strategy and campaign planning to data and customer-focused roles.<br/><br/><br/><br/>Whether youre looking to start or accelerate your career, this programme offers the tools and experience to help you succeed.