Business Administration (Marketing) Master of Business Administration

What is special about this course?\
Are you looking to develop the specialised skills needed to lead brands in a changing marketplace?

Strengthen your strategic marketing leadership skills and achieve your career ambitions on our MBA Business Administration (Marketing). Combining advanced management expertise with marketing strategy, customer engagement, and data-informed decision-making, you'll gain the commercial insight to develop innovative marketing strategies, build customer value and lead high-performing teams.

This course is part of our MBA suite, designed to reinforce the leadership and management skills needed to progress into senior roles. Developed using employer insight, these programmes prepare you for today's global business environment, where ethical leadership, diversity and adaptability are essential. Build your theoretical knowledge, practical understanding, and strategic management capabilities to accelerate your career progression and achieve your long-term professional ambitions.

Distinguished by its emphasis on ethical and responsible leadership, the MBA suite embraces innovation, entrepreneurship and technology, underpinned by four key values:

◾Ethical awareness\
◾Cultural readiness\
◾Future readiness\
◾Identifying growth and opportunity

Special features\
◾Study online from anywhere in the world for maximum flexibility\
◾Develop reflective learning skills based on your experience and peer-to-peer exchange, facilitated through the MBA hub\
◾Participate in a wider dialogue via the MBA hub, between fellow students, business partners, local community and academic colleagues\
◾An online induction programme will provide support and information, as well as an initial opportunity to interact and network via the hub

How long will my course last?\
◾Full-time: 1.5 years @ 40 hours per week\
◾Part-time: 2.5-4 years @ 15-25 hours per week

The number of hours per week indicates the total number of hours you should dedicate to the course, which includes time spent on online material as well as individual study and research.