Entrepreneurship & Innovation Management MSc

**Why choose this course**<br/>As an entrepreneurship & innovation management student, you’ll be based in the Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change. <br/><br/>We combine an academic foundation with practical experience to reinforce your skills. This includes the MSc Corporate Challenge which supports digital marketing activity for SMEs as well as the product-market research project which supports start-ups with product development and builds on synergies with the SETSquared Partnership which is typically ranked as one of the top university business incubators worldwide by UBI Global <br/><br/>You can also tailor your learning through a range of optional modules, including modules in the Faculty of Engineering and Physical Sciences, and a module to develop an original business idea with mentoring through SET-Squared Surrey. For the final project, students can choose either a consulting project with an existing company or a business plan based on original business idea while benefiting from mentoring to help you design your future career path. <br/><br/>The School is renowned for its:<br/>-World-class teaching and research<br/>-Strong focus on entrepreneurship and enterprise<br/>-Vibrant and diverse community<br/>-Excellent career prospects.<br/><br/>**What you will study**<br/>This course is designed to give you both practical and academic experience.<br/><br/>During your studies, you’ll explore the following topics:<br/><br/>-Entrepreneurship theory<br/>-Innovation management<br/>-Product-market research based on lean start-up<br/>-Business modelling and scaling<br/>-Business planning skills<br/>-Digital marketing and analytics.<br/><br/>You’ll also gain practical experience in:<br/><br/>-Market research project working with start-ups<br/>-Digital skills applied in modules<br/>-Digital project with external stakeholders.<br/><br/>Your final project will apply your cumulative learning to develop a project related to your future ambitions. It may be either a business plan based on your own business idea, or a consulting project developed with a company stakeholder.