Digital Marketing with Data Analytics

The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic and evolving field of digital marketing.<br/><br/>This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics.<br/><br/>**Why study MSc Digital Marketing with Data Analytics?**<br/><br/>Gain the knowledge and skills to plan strategically and implement digital marketing campaigns.<br/><br/>Master a range of data analysis techniques and their application to real life digital marketing decisions.<br/><br/>Develop the marketing skills needed to operate different channels and strategies used in digital marketing, such as search engine optimisation (SEO).<br/><br/>Gain an ability to apply the techniques and tools utilised within marketing for financial analysis and control.<br/><br/>Gain the knowledge and skills to enter a range of roles in digital marketing including strategic marketing, data analysis for marketing, consumer engagement, marketing communication, and international marketing.