Marketing and Consumer Psychology MSc

Course Overview - Marketing and Consumer Psychology MSc

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:


- understanding buyer behaviour


- enabling organisations to design innovative products


- creating effective communication messages.


- This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.


You’ll benefit from t...

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Course Information

Study Mode

Full-time

Duration

1 Years

Start Date

09/2023

Location

Main Site

Application Details

Course Code

Unknown

Institution Code

S90

Points of Entry

Unknown

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