Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:<br/><br/><br/>- understanding buyer behaviour<br/><br/><br/>- enabling organisations to design innovative products<br/><br/><br/>- creating effective communication messages.<br/><br/><br/>- This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.<br/><br/><br/>You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.<br/><br/>**Accreditation**<br/><br/>The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.