Marketing and Media BA (Hons) BA (Hons) BA (Hons)

Develop into one of tomorrows talented marketing professionals and study the evolution of the media and its role in society on our Marketing and Media BA. You will enhance your key marketing and media know-how to prepare you for a variety of career opportunities.<br/><br/>**Why choose this course?**<br/><br/><br/>- Study at Britains best university, as ranked by students (Student Crowd University Awards, 2022)<br/><br/><br/>- Undertake a work placement or entrepreneurship year<br/><br/><br/>- Film Studies and Media at Keele: Top 10 in England for student positivity* NSS 2023 (BROAD-BASED UNIVERSITIES) *based on overall student satisfaction, which is an average score across 27 questions asked in the NSS<br/><br/><br/>- Learn alongside innovative companies based in Keele Business School<br/><br/><br/>- On-demand access to the Media Building – gain practical skills using film, sound and image production facilities <br/><br/><br/>Elevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme. Studying marketing will provide you with the essential marketing strategies and techniques applicable in todays fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.<br/><br/>On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing. There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.<br/><br/>**About Keele**<br/><br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.