Marketing PhD

Our Marketing PhD programme involves the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.<br/><br/>Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.<br/><br/>Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.<br/><br/>Specific areas of research expertise include:<br/>•consumer behaviour<br/>•service marketing<br/>•retail marketing<br/>•sustainability marketing<br/>•international marketing<br/>•marketing communications<br/>•marketing in the creative industries<br/>•internet and direct marketing<br/>•marketing strategy.<br/><br/>There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of: <br/>•the methods, techniques and approaches needed to produce such knowledge<br/>•the wider context of the subject of study.<br/><br/>Accreditation:<br/><br/>Newcastle University Business School is accredited by the:<br/>•Association to Advance Collegiate Schools of Business (AACSB) <br/>•European Quality Improvement System (EQUIS) <br/>•Association of MBAs (AMBA).<br/><br/>Only 1% of business schools worldwide hold this ‘triple accreditation’. This accolade is a huge endorsement that reflects the investment we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.<br/><br/>Facilities:<br/><br/>Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 93 nationalities. The Schools location and modern design creates a dynamic centre point for a valuable network of regional, national and international thought leaders, alumni and leading professions.<br/><br/>Our facilities provide:<br/>•a flexible and dedicated conference suite with panoramic views across the city<br/>•Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs<br/>•four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space<br/>•a dedicated Hub and Base, providing a balanced mix of study space and relaxation areas<br/>•a contemporary café.