Graphic Design BA (Hons)

Graphic design at Edinburgh involves: <br/><br/><br/>* balancing project guidelines with personal expression <br/><br/><br/>* the interchange of traditional and contemporary technologies <br/><br/><br/>**Our approach**<br/><br/>Graphic design must: <br/><br/><br/>* challenge the status quo <br/><br/><br/>* cross boundaries <br/><br/><br/>* think backwards from the future <br/><br/><br/>* develop powerful and novel solutions <br/><br/><br/>Designers should be: <br/><br/><br/>* observant <br/><br/><br/>* culturally, ethically and historically aware <br/><br/><br/>* open <br/><br/><br/>* understanding <br/><br/><br/>* receptive <br/><br/><br/>At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business. <br/><br/>Through intense, sustained involvement with the design process, we support you in producing a design that is: <br/><br/><br/>* innovative <br/><br/><br/>* emotive <br/><br/><br/>* enduring <br/><br/><br/>* aesthetic <br/><br/><br/>**Design and Screen Cultures**<br/><br/>Design and Screen Cultures courses will be integrated with your practical studio work. These give you a contextual and theoretical understanding of contemporary design.