Digital Marketing with Events Management BA (Hons)

Abertay University

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Course Overview - Digital Marketing with Events Management BA (Hons)

This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager.

Abertay’s BSc (Hons) Digital Marketing with Events Management lies within the School of Business, Law and Social Sciences. You will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

You will learn how to understand different markets, manage customer relations...

This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager. Abertay’s BSc (Hons) Digital Marketing with Events Management lies within the School of Business, Law and Social Sciences. You will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. You will learn how to understand different markets, manage customer relationships and communicate brand strategy effectively. With a skills shortage in digital marketing and an events industry, typically worth over £40 billion to the UK economy, this degree is a highly complementary match of subjects. You will learn how to organise, market, budget for and execute business events. This covers all areas, including digital events, across a variety of platforms. This highly practical programme puts employment front and centre. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can remain on marketing or add a subject specialism. Aside from Events Management, there is also subject specialisms in Business Management. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide) • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021) • UK Top 10 - Student Satisfaction (National Student Survey 2020)