Fashion Media & Marketing BA (Hons)

Arts University Plymouth is an arts university for the 21st century, preparing students who are uniquely placed to provide creative solutions to the complex global challenges of a changing world. Formerly known as Plymouth College of Art, we were granted full university title in Spring 2022. We are now the city of Plymouth’s first and only specialist arts university, allowing us to offer our students a dynamic and unique learning experience.<br/><br/>In May 2022 we were awarded the Best Small or Specialist University at the 2022 WhatUni Student Choice Awards, coming top in a list of well-respected specialist UK universities, based on unbiased and honest reviews from students across the UK, in a category that highlights the quality of our provision as a specialist creative university.<br/><br/>**Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From media and marketing, through to discussions exploring disruptive technology and changing consumer behaviour – this course will place you at the forefront of fashion communication.**<br/><br/>This creative and hands-on degree is for students who aspire to work in imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion. Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.<br/><br/>Our energetic Fashion Media & Marketing course enables you to cultivate strong conceptual, visual and communication skills. You will explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.<br/><br/>Strictly for the fashion curious, this course allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.<br/><br/>We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included: Vogue, Dazed Digital, Dior Homme, size?, Converse, Pro:Direct, Topshop and Finisterre.<br/><br/>Alongside attending key events including Milan and Paris Fashion Weeks, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity. From mood board and model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.<br/><br/>Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future forecasting, you will be encouraged to interrogate fashion communication’s role in society.<br/><br/>Whether you aspire to work in media, marketing, promotion, styling, art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof you for success and adaptability in the everchanging global fashion, lifestyle and beauty industries.<br/><br/>Graduates can become:<br/>- fashion designers<br/><br/><br/>- knitwear designers<br/><br/><br/>- stylists<br/><br/><br/>- buyers<br/><br/><br/>- fashion illustrators<br/><br/><br/>- pattern cutters<br/><br/><br/>- trend forecasters<br/><br/><br/>- visual merchandisers<br/><br/><br/>- studio managers<br/><br/><br/>- garment technologists<br/><br/><br/>- production coordinators<br/><br/><br/>- merchandisers<br/>