Marketing MSc

Marketing plays a central role in companies strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.<br/><br/>Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:<br/><br/><br/>- marketing theory<br/><br/><br/>- marketing mixes<br/><br/><br/>- current issues and future trends of marketing.<br/><br/><br/>At the same time, you will engage with a number of relevant issues, including:<br/><br/><br/>- branding<br/><br/><br/>- customer relationship management<br/><br/><br/>- digital marketing<br/><br/><br/>- green marketing.<br/><br/><br/>Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.<br/><br/>**Highlights**<br/><br/><br/>- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.<br/><br/><br/>- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the worlds leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.<br/><br/><br/>- Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.<br/><br/><br/>- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.<br/><br/><br/>- Working with the University of London, we also offer an online MSc Marketing. <br/><br/><br/>**Careers and employability**<br/><br/>Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:<br/><br/><br/>- public relations officer<br/><br/><br/>- marketing executive<br/><br/><br/>- public affairs consultant<br/><br/><br/>- media buyer<br/><br/><br/>- event organiser<br/><br/><br/>- media planner<br/><br/><br/>- advertising art director.<br/><br/><br/>We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.