Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.<br/><br/><br/>- The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.<br/><br/><br/>- Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.<br/><br/><br/>- Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace. <br/>