Business Administration (Online) MBA

The Durham MBA (Online) will enhance your key business and leadership capabilities to enable you to achieve your career aspirations whilst you continue in full-time employment, so you can apply what you learn directly into the organisation you work for.<br/><br/>The international diversity of our students, alumni and faculty will give you the ability to network virtually with people from across the world, and from a wide-range of business sectors. You will be able to enhance your global business experience through the optional International Business in Context module.<br/><br/>The programme, which runs over two academic years, has been developed to reflect the modern realities of an energetic corporate and commercial environment and equip you with key strengths such as analytical thinking, global awareness and effective communications skills.<br/><br/>**Programme structure**<br/><br/>**Core modules:**<br/><br/>These are the foundation of your programme – establishing the management knowledge, understanding and research skills every leader needs.<br/><br/>**Accounting, Finance and Economics** examines the economic and financial contexts in which organisations operate and develops your skills in the application of economic analysis to the way a business makes decisions and addresses planning. You will look at a range of business management functions such as accounting, evaluating financial performance, working capital evaluation, financial planning, investment decisions and financial risk management.<br/><br/>**Leading and Managing People** develops your understanding of leadership and management in organisations and the processes and practices around contemporary human resource management. The module also considers issues such as organisational behaviour including motivation, ethics and sustainability, the skills and requirements for leadership and managing change and the processes associated with human resources such as recruitment, reward and recognition.<br/><br/>**Marketing** explains the function of marketing, its application in commercial contexts such as business-to-consumer and business-to-business trading and the main issues it faces. Looking at areas such as marketing environment, buyer behaviour, market research and segmentation, targeting and positioning (STP) you will develop an understanding of how customers acquire products and services, how to segment markets and position brands and the principles of the marketing mix framework.<br/><br/>**Operations and Technology** develops your understanding of operations and technology management within organisations and explores the factors that govern operations management decisions.<br/><br/>**Strategic Management** aims to broaden your understanding of the strategic management of organisations and the impact of the wider external environment by examining how companies attempt different business and corporate strategies to achieve or maintain a competitive advantage. You will gain a knowledge of strategy formulation and implementation under conditions of changing industry competition, firm resources, and technology.<br/><br/>**Sustainability and Ethics** looks at the impact of sustainability and ethical issues on organisations and considers the role and purpose of business and other organisations in society. It also considers the roles and impacts of business ethics, corporate social responsibility, risk management and compliance, and governance.<br/><br/>**Strategic Consulting Project** is an advanced in-depth investigation of your choice into an issue or a business challenge which is applicable to an industrial, commercial, public sector or charitable organisation. It also teaches you the appropriate quantitative and qualitative research methods knowledge and skills to undertake a research project at masters level.