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Marketing and Management BA (Hons)
Course Overview - Marketing and Management BA (Hons)
Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.
Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, en...
Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.<br/><br/>Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.<br/><br/>This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad. <br/><br/>Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.<br/><br/>The degree culminates in either a dissertation or project based on an area of marketing of your choice.
Course Information
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Course Information
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
29/09/2025
Campus
Durham City
Application Details
29 January
Application deadline
Provider Details
Codes/info
Course Code
N509
Institution Code
D86
Points of Entry
Year 1
Entry Requirements
UCAS TariffNot Accepted Scottish HigherA,A,A,A,B Departments will normally make offers based on Advanced Highers. In the absence of 3 Advanced Highers, where these are not offered by the applicant’s school, offers comprising of Advanced Highers and Highers or a number of Highers may be made on a case by case basis. If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Access to HE DiplomaD:30,M:15 We require 60 credits with a minimum of 45 credits at level 3 (or equivalent). At least 30 level 3 credits at Distinction and in addition at least 15 level 3 credits at a minimum of merit. If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential International Baccalaureate Diploma Programme37 18 (6, 6, 6) in Higher Level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5. We accept Maths Analysis & Approaches, and Maths Applications & Interpretation. Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DDD If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H2,H2,H2,H2,H2 If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential OCR Cambridge Technical Extended DiplomaDDD If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Scottish Advanced HigherA,A,A If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Cambridge International Pre-U Certificate - PrincipalD3,D3,D3 If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Extended ProjectNot Accepted Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)Not Accepted A levelA,A,A If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Specific subjects excluded for entry: General Studies. T LevelAt Durham we welcome applications from students of outstanding achievement and potential from all educational backgrounds. We will consider applicants studying T level qualifications for entry to many of our courses. Where a course requires subject specific knowledge and this is not covered within the T level being studied, you may need to supplement your T level studies with a suitable qualification to meet this requirement, for example at A level. Where this is needed this will be clearly stated in our entry requirements. Detailed entry requirements can be found on individual course entries on our courses database. |
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,250 | 2024/25 | Year 1 |
| EU, International | £29,500 | 2024/25 | Year 1 |
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