**Crafting connections across cultures**
Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Marketing.
Our innovative Intercultural Business Communication and Marketing Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to...
**Crafting connections across cultures**<br/><br/>Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Marketing. <br/><br/>Our innovative Intercultural Business Communication and Marketing Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to marketing campaigns. Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Marketing Management, including social media marketing, digital analytics, consumer behaviour, branding and effective market research. <br/><br/>**Why Study with Us**<br/><br/><br/>1. Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours <br/> IBC and Marketing Management programme in the UK.<br/><br/><br/>2. As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study <br/> Intercultural Business Communication. <br/><br/><br/>3. We are the #1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National <br/> Student Survey 2020-2023.<br/>
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
08/09/2025
Campus
Craiglockhart Campus
Application deadline
Provider Details
Codes/info
Course Code
N801
Institution Code
E59
Points of Entry
Year 1, Year 2
UCAS TariffNot Accepted Scottish HigherB,B,B,C If you are eligible for an adjusted offer under our Contextual Admissions Policy, please see the ‘Minimum Qualification Requirements’ below. Access to HE DiplomaD:6,M:39 Pass Access to HE Diploma in a related subject with 45 credits overall with minimum 39 Credits at Merit & 6 Distinction. International Baccalaureate Diploma Programme27 Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)MMM Minimum grades MMM (Merit, Merit, Merit) in a related subject. Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H2,H3,H3,H3 Grades H2, H3, H3, H3. Pearson BTEC Level 3 National Diploma (first teaching from September 2016)DM Minimum grades DD* (Distinction, Distinction*) or DM (Distinction, Merit) and A Level grade C or MM (Merit, Merit) and A Level grade B. Scottish HNCPass Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved. A levelC,C,C T LevelP With grade C or above in the core component. |
Find more courses from Edinburgh Napier University with our undergraduate course search.
Region | Costs | Academic Year | Year |
---|---|---|---|
Scotland | £1,820 | 2024/25 | Year 1 |
England, Northern Ireland, Wales, Channel Islands, Republic of Ireland | £9,250 | 2024/25 | Year 1 |
EU, International | £17,520 | 2024/25 | Year 1 |