International Marketing MSc

**Overview**<br/><br/>Modern business is increasingly global - and we have designed a course to match. Our MSc International Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.<br/><br/>Drawing on our close relationship to industry, well help you develop new insight into the cross-cultural challenges youll face in todays global environment - and how to address them. Youll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. Youll study marketing in both theory and practice, for a world-class education built on GCUs decades of academic and professional experience in the field.<br/><br/>As part of our welcoming, open and diverse GCU community, youll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the Common Good.<br/><br/>**Your Career**<br/><br/>Youll graduate from our career-focused course ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.