Marketing and Consumer Behaviour MSc

**The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.**<br/><br/>**Why study MSc Marketing & Consumer Behaviour**<br/>- Youll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.<br/><br/><br/>- The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in todays competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.<br/><br/><br/>You will develop the skills necessary to conduct independent research and to understand:<br/><br/><br/>- the psychological processes underlying consumer behaviour<br/><br/><br/>- the psychology of consumer preferences and choices<br/><br/><br/>- psychological theories of attitude change, persuasion, and influence<br/><br/><br/>- the psychology and strategy of branding<br/><br/><br/>- how to create and sustain customer experience<br/><br/><br/>- behavioural economics (including the psychology of pricing)<br/><br/><br/>- the psychological impact of various types of media and advertising<br/>