Business Management and Marketing BA (Hons)

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. Fulfil your career objectives by developing the vital management knowledge and key marketing techniques to pursue various jobs in a variety of sectors.<br/><br/>**Why choose this course?**<br/>- No. 1 in the UK. Britains best university, ranked by students (Student Crowd University Awards, 2022)<br/><br/><br/>- Undertake a work placement or entrepreneurship year<br/><br/><br/>- Study abroad opportunities<br/><br/><br/>- Study alongside innovative companies based in Keele Business School<br/><br/><br/>- Access to data analysis software such as SPSS and NVivo <br/><br/><br/>Our Business Management and Marketing BA offers you the chance to specialise in marketing and also to develop your broader understanding of management. We concentrate on allowing you to elevate your learning about management in different types of organisations and give you the essential marketing strategies and techniques applicable in todays fast-moving and increasingly digital business world.<br/><br/>The modern business environment needs individuals who can critically think about managing, organisations and the people who are employed by them, and you will improve your knowledge about this by studying management from a wider historical, economic, political and sociological context.<br/><br/>Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.<br/><br/>**About Keele**<br/><br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.