Business Management and Media BA (Hons)

Develop your understanding of the fundamentals of business whilst exploring medias role in society, by examining different media forms and outlets on our Business Management and Media BA. This course aims to give you the skills to achieve your full career potential in the global business and media sectors.<br/><br/>**Why choose this course?**<br/>- No. 1 in the UK. Britains best university, ranked by students (Student Crowd University Awards, 2022)<br/><br/><br/>- Study alongside innovative companies based in Keele Business School<br/><br/><br/>- Spend a year working in industry, or undertake an entrepreneurship year<br/><br/><br/>- On demand access to the Media Building – gain practical skills using film, sound and image production facilities<br/><br/><br/>- Discover diverse cultures through an international year at a partner university across the globe <br/><br/><br/>Study two interesting and exciting subject areas on our combined honours course in Business Management and Media.<br/><br/>Business modules will introduce you to areas such as the macro-environment where you will improve your understanding of the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firms international operations and enhance your comprehension of international business strategy. You will analyse human behaviour in organisations, organisational behaviour and explore the key concepts and issues in operations and quality management. You will examine business strategy and activities including a virtual business game simulation that will give you the opportunity to put the theory youve been learning on the course into practice.<br/><br/>Within the Media component of this course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop your practical skillset through a range of optional modules which give you the opportunity to undertake activities such as film making and editing. There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and develop your skill set and apply your learning in a creative setting, using industry-standard equipment.<br/><br/>**About Keele**<br/><br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.