Digital Marketing MSc

Creativity and analysis are at the centre of marketing in the digital age and expertise in digital marketing is a highly valued skill. Our Digital Marketing MSc provides a focused pathway for you to gain the knowledge, skills, experience and aptitude to advance your marketing career in todays fast-paced and global digital marketing environment.<br/><br/>**Why choose this course?**<br/><br/><br/>- This programme is professionally accredited by the Chartered Institute of Marketing (CIM)<br/><br/><br/>- Unique opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub, the first to be located directly in a Business School<br/><br/><br/>- Expand your professional network at the university’s Global Challenge lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today<br/><br/><br/>- Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as digital marketing, consumer behaviour, branding and nostalgia marketing<br/><br/><br/>Together with established marketing methods, digital marketing techniques play a vital role in organisations achieving their strategic marketing objectives. Current ideas and research in digital marketing are integrated into our programme and the curriculum will provide you with a solid grounding in the contemporary theories and concepts of digital marketing, marketing and consumer behaviour. <br/><br/>You will develop a critical understanding of digital marketing’s role within different types of organisations and the range of opportunities digital marketing offers. You will study the various digital marketing tools and channels, investigating how to effectively use them in a creative and organised way to achieve strategic marketing goals and objectives.<br/><br/>The programme will expand your understanding of integrated marketing - incorporating all appropriate marketing channels to achieve campaign success. You will explore how to create integrated digital marketing plans and strategies to communicate successfully with numerous target audiences.<br/><br/>**About Keele**<br/><br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.