Digital Media BA (Hons)

Interested in the evolution of digital media and what this means for our future? Have you considered our world without it? Would we have music videos, social media or even online shopping? Keeles Digital Media BA introduces you to the key challenges and developments arising from the increasing prevalence of digital media in society. On this course you will develop a diverse range of skills including communication, analytical thinking and creativity, each preparing you to successfully navigate the professional world of digital media employment and other fields. You will build a critical awareness of technologies, industries, media platforms and digital cultures, whilst developing and demonstrating your practical content creation skills, enabling you to evolve into a responsible, socially and politically aware digital media professional.<br/><br/>**Why choose this course?**<br/>- Our core modules use authentic assessment methods in the form of coursework, helping to develop your application of theory into practice<br/><br/><br/>- Film Studies and Media at Keele: Top 10 in England for student positivity* NSS 2023 (BROAD-BASED UNIVERSITIES) *based on overall student satisfaction, which is an average score across 27 questions asked in the NSS<br/><br/><br/>- On-demand access to the Media Building – gain practical skills using film, sound and image production facilities<br/><br/><br/>- Critically analyse the evolution of digital media in society<br/><br/><br/>- Enhance your career prospects with transferable skills in content creation, communication and the creative arts<br/><br/><br/>Digital media is now a key part of our political, economic, cultural and social life with limitless potential for communication, connection and creative expression, but it also poses risks and comes with responsibilities in its usage.<br/><br/>Throughout this course, you will explore industry knowledge, technology, digital media platforms and consumers, acquiring the relevant skills to critically analyse the digital media landscape as a whole. You will become well-informed about subject matter and how you can apply these skills to a range of careers, aligned to your personal interests.<br/><br/>This programme combines both theory and practice to enable you to understand, navigate and create digital media responsibly and ethically. You will develop a critical insight into the central role that digital media plays in contemporary society and the global economy, learn how to analyse digital media platforms and trends, develop the creative and technical skills to deliver compelling and professional digital content, plus learn how to work effectively in teams and with industry partners.<br/><br/>**About Keele**<br/>Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.<br/><br/>We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.<br/><br/>Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.