Marketing Communications and Advertising MSc

**Reasons to choose Kingston** <br/>- Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International.<br/><br/><br/>- You will be able to achieve a CIM qualification through exemptions awarded by the CIM for this degree. This qualification is highly sought after by employers.<br/><br/><br/>- Guest speakers, from marketing directors to media planners, come to Kingston to share up-to- the-minute information from their campaigns with our students.<br/><br/><br/>**About this course**<br/>This course can lead to a broad range of careers in marketing, particularly within marketing communications or advertising. You will gain a broad and deep knowledge of each marketing communications channel, with a focus on advertising. You will develop communications plans that stand up to academic scrutiny, present your work to industry experts and make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief. Your work will build into a portfolio you can be proud to show recruiters. <br/><br/>**Example modules** <br/>- Marketing Communications and Advertising Strategy <br/><br/><br/>- Digital Communications and Analytics <br/><br/><br/>- Market Research and Data Analysis<br/><br/><br/>For a full list of modules please visit the Kingston University course webpage<br/><br/>**Career opportunities** <br/>You will graduate ready for roles such as account manager, media planner, customer insight and analytics executive, digital marketer, and marketing executive.