Psychology of Advertising MSc

Course Overview - Psychology of Advertising MSc

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.

This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically...

2 options available

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Course Information

Study Mode

Part-time

Duration

24 Months

Start Date

10/2024

Campus

Main Site

Course Address
Admissions
Bailrigg
Lancaster
LA1 4YW

Application Details

Course Code

Unknown

Institution Code

L14

Points of Entry

Unknown

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