Business and Marketing BA (Hons)

Learn how to cut through the noise and reach consumers with an accredited Business and Marketing degree from LTU.<br/><br/>Almost every aspect of the world around us is branded, packaged and marketed, making marketing an essential part of business operations.<br/><br/>Youll be at the forefront of the latest developments in business and marketing on this course, with theory brought to life through current case studies and real-life examples.<br/><br/>Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis.<br/><br/>Youll explore the marketing communications mix and come up with strategies for communications campaigns and product launches.<br/><br/>Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences.<br/><br/>Youll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively.<br/><br/>Well give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers.<br/><br/>**Professional work placements**<br/>You’ll gain relevant work experience through professional placements included in your degree. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific.<br/><br/>**Graduate opportunities**<br/>You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.