Creative Industries Business Management and Tourism BA (Hons)

Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.<br/><br/>**Creative Industries Business Management**<br/>The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries.<br/><br/>The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organisations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.<br/><br/>The programme will increasingly introduce professionalised; work placement elements from the second part of Level I. So that by the programme’s end, students will have gathered experience of working with external professional creative industries organisations.<br/><br/>**Tourism**<br/>Tourism is one of the world’s largest industries and has become one of its biggest sources of employment. Our Tourism degree looks at tourism from both management and academic perspectives. It looks at issues such as the structure of the tourism industry; impacts of tourism on people and the environment; the emergence of new forms of tourism to rival the package holiday; tourism destination management and global tourism development.<br/><br/>You will be taught by a team of tutors with a wide range of practical and academic experience of Tourism. Our degree curriculum embeds material which aims to not only provide an in-depth, up-to-date knowledge on tourism, but also to refine critical thinking and develop your key transferable skills. We work closely with local tourism stakeholders to ensure the Tourism degree benefits local societies. There is no better city in which to study Tourism than Liverpool. Liverpool is an ideal place to study tourism as the city and the wider region host a number of the key tourist attractions in the UK. The legacy of Capital of Culture sees Liverpool’s continuing development of new arts, heritage, and cultural attractions, retail developments and luxury hotels. As a result, there is a need for highly qualified graduates in Tourism.