Digital Marketing and Law (with Foundation year) BA (Hons)

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.<br/><br/>**Digital Marketing**<br/><br/>Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business<br/>success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. <br/><br/>The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. <br/><br/>Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.<br/><br/>**Law**<br/>Law shapes our society and influences every aspect of our lives. It defines our obligations and legal requirements, serves to regulate and define relationships and provides a means of redress when problems arise. To study Law is not only to study a challenging subject, but also to study the rules, principles and policies that underpin society. This degree gives you a theoretical and philosophical grounding in Law, as well as the ability to engage in its practical study and application.<br/><br/>Study Law with us and you will gain an understanding of the fundamental principles, theories and key ideas that underpin the law in England and Wales. You also learn about the way Public Law provides the legal framework within which government and administration functions, the structure of Law and Government under which we live, and the values of democracy, rule of law and constitutionalism that underpin that structure.<br/><br/>We aim to produce graduates who do not merely know or know how to, but understand why things are as they are and how they could be different. It is about gaining a deep approach to the subject, in which you try to relate ideas in one subject to those in others, to understand what you read, questioning material, making links and pursuing lines of inquiry out of interest.