Digital Marketing and Mathematics (with Foundation Year) BA (Hons)

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.<br/><br/>**Digital Marketing**<br/><br/>Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business<br/>success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. <br/><br/>The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. <br/><br/>Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.<br/><br/>**Mathematics**<br/><br/>Mathematics is a fascinating and exciting subject. It is the language of modern Business and Commerce, Engineering, Science and Technology and is as old as mankind. As the universal language of science it is the best tool we have to describe reality. At Liverpool Hope, you will develop a passion and enthusiasm for mathematics and its applications. Mathematics encompasses many analytical and numerical methods that are used to solve scientific and industrial problems.<br/><br/>Mathematics at Liverpool Hope has been designed to help you develop strong analytical and numerate abilities and skills so that you learn how to look at problems, break them down into simpler questions and then solve them. Mathematics at Liverpool Hope can be taken as a single honours degree or a combined honours degree with a related subject.<br/><br/>The degree will cover all areas of mathematics including pure mathematics, applied mathematics and statistics. By the end of the degree, you will be confident in tackling real world problems mathematically. By studying with us, you can expect to be given not only first class tuition and teaching, but first class support. We pride ourselves on providing an excellent student experience, and the tutors at Liverpool Hope work hard to ensure that you get the most from your degree.