Digital Marketing and Musical Theatre BA (Hons)

**Digital Marketing**<br/>Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business<br/>success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. <br/><br/>The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. <br/><br/>Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.<br/><br/>**Musical Theatre**<br/>The growth in importance and popularity of Musical Theatre in the last few years is staggering – being of significant importance to the economies of most of the UKs major cities. This trend of increasing revenue, performances and size of audiences continues to grow year-on-year and has significant impact on a regional, national and global level.<br/>This new programme will allow the study of Musical Theatre from a performative, compositional as well as directorial/production vantage points.<br/>On this course you will study the creative, conceptual interactions that exist between words, music and movement, underpinning the threefold performative relationships between music, dance and acting that communicate and express the art form.<br/>This course will allow you to develop your:<br/>• performative skills across dance, singing and acting<br/>• ability to analyse past works of Musical Theatre<br/>• capacity to compose an original piece of Musical Theatre<br/>• techniques of direction and producing works of Musical Theatre<br/>• knowledge of the business management of Musical Theatre.