Digital Marketing and Politics (with Foundation Year) BA (Hons)

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.<br/><br/>**Digital Marketing**<br/><br/>Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business<br/>success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. <br/><br/>The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. <br/><br/>Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.<br/><br/>**Politics**<br/><br/>Politics affects all of us. It is central to human life and human affairs. It is fundamental to how we organise and govern ourselves and to how we resolve conflicts. The decisions we make as political communities, who makes them and how, have consequences for how we live, from questions of war and peace, the distribution of wealth, our rights, freedoms, responsibilities, our access to education, transport and health care.<br/><br/>In this rapidly changing world, new challenges are constantly arising – from climate change to new technologies, from identity politics to Brexit and the Covid-19 pandemic – and the study of politics needs to respond. At Liverpool Hope, therefore, we seek to engage with politics and political issues in the real world as they evolve and change over time. In doing so, we actively encourage debate and discussion amongst our students, encouraging a stronger awareness and appreciation of different points of view.<br/><br/>On this programme of study, you will explore key ideas, institutions and politics in an international, national and local context. You will be taught by staff who are experts in their field, who will teach you to engage with political research and develop the capacity to be an independent, critically-minded scholar. The course also aims to equip you with transferable skills to take into the world of work.