Digital Marketing and Sociology (with Foundation Year) BA (Hons)

This is a **four year degree** taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.<br/><br/>**Digital Marketing**<br/>Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business<br/>success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. <br/><br/>The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. <br/><br/>Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.<br/><br/>**Sociology**<br/>Contemporary society is becoming ever more complex, dynamic and challenging, and the need to understand it increasingly important. The Sociology degree at Liverpool Hope University will help you to think critically and constructively about the key questions relating to modern society, exploring crucial topics such as: how is society organised, where does power lie, and who are the winners and losers? What are the key challenges associated with class, poverty, gender, sexuality, race, disability, religion, and climate change in the 21st century, and how do we address these? What is the future of work, and how will this impact society? How do we make sense of society? And how do we generate knowledge that might help us to improve the world in which we live? <br/><br/>In line with Liverpool Hope University’s commitment to social justice, Sociology will help you to understand and critique the ‘common-sense’ assumptions about the world we inhabit. You will examine a wide range of key issues that characterise and confront the modern world, both nationally and globally, and will study the theories and methods that help to explain and understand them.