Marketing Management BA (Hons)

Marketing is a dynamic business function which links a business to the marketplace. Our Marketing Management degree enables you to develop an understanding of the business and marketing industries.<br/><br/>This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation. <br/><br/>You will:<br/>- develop critical and analytical skills<br/><br/><br/>- gain an understanding of the evolution and direction of theoretical thinking in the marketing field <br/><br/><br/>- understand contemporary marketing theory. <br/><br/><br/>This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year.<br/><br/>You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.