Marketing MSc

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.<br/><br/>Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.<br/><br/>This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.<br/><br/>This programme will:<br/><br/>Examine the processes of globalisation and the impact on multinational enterprises and national firms<br/>Compare strategies involved in marketing and branding, and examine the role played by marketing communications<br/>Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing<br/>Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.