Business and Global Sports Management BA (Hons)

Sport is a cultural phenomenon, that’s growing in influence – creating positive change, new industry sectors, and wider commercial opportunities. This course is designed for students who want to study business while exploring the commercial aspects of sport – from sponsorship to social change.<br/><br/>You’ll build a solid understanding of business across all fields and sectors, at a university that champions international perspectives. Your specialist business sports modules will give you opportunities for classroom discussions and assignments around sports and regions with cultural and commercial significance.<br/><br/>Some of the modules you’ll take include: <br/>- Sports Marketing, Branding and Sponsorship <br/><br/><br/>- Sport, Business and Social Change <br/><br/><br/>- Sports Methods and Business Drivers <br/><br/><br/>- Performance and Decisions in Sport <br/><br/><br/>You’ll work on real industry briefs, collaborating with real organisations and brands. In your final year, you’ll have the freedom to choose a topic area for your final year project, which can be in sports – or any business subject. <br/><br/>If you have a passion for business and sports, this course will open up a wide range of career possibilities – from sports operations and management to PR and sports journalism, sponsorship and merchandising, strategy and finance. <br/><br/>This course will provide you with a practical and future-facing business education that is:<br/><br/><br/>- Entrepreneurial and network driven <br/><br/><br/>- Tech-engaged <br/><br/><br/>- Globally, culturally, and ethically responsive <br/><br/><br/>- Grounded in applying business principles throughout various sports  <br/><br/><br/>- Focused on the strategic role of sport as a force for change. <br/><br/><br/>This course is subject to validation.