Luxury Brand Management MA

Discover an innovative and creative approach to the rapidly evolving luxury industry – exploring the characteristics and opportunities within luxury goods, events and services. <br/><br/>The first of its kind in the UK, this course covers a broad spectrum of businesses, from fashion to hospitality, automotive and travel. You’ll take a strategic, creative view of the opportunities available in the sector, and begin to generate a variety of innovative ideas – developing your entrepreneurial outlook and storytelling ability, and delivering unforgettable experiences in London’s luxury precincts. <br/><br/>You’ll learn to analyse and forecast trends, build business plans, manage and lead global teams, create a culture of innovation and creativity and launch successful businesses in mature and fast-developing markets – gaining the insights to make informed judgements about the strategic business activities of luxury brands and deliver exceptional customer experiences across different sectors to gain a competitive advantage. <br/><br/>Youll also have the opportunity to experience luxury in action, in London and beyond. Previously, students have attended luxury events and fashion shows, and experienced fine dining – all included in Regents tuition fees.<br/><br/>In your final term, you’ll complete a dissertation or live business project: developing and presenting a new luxury business plan over a four-day period – delving into your design, customer research and finances. <br/><br/>**Why study Business in London?**<br/><br/>Based close to the luxury hubs of Mayfair and Bond Street, you’ll be able to access to the city’s luxury events, shops and services within minutes – and benefit from hands-on projects and industry interaction, taught by staff with years of experience in luxury fields.<br/><br/>**Graduate business-ready**<br/><br/>Youll graduate with the specialist knowledge and skills to pursue roles in luxury brand management – anywhere in the world. Join alumni working in advertising, PR and marketing in a range of high-profile companies, or start a luxury enterprise of your own.<br/><br/>This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.